Affordable Digital SLR History 101
- In mid-2000 Canon rocked the digital SLR camera world with the
introduction of the EOS D30 , its large-area 3.25-megapixel CMOS
image sensor and unbelievable $2999 street price. Canon made it
clear that the D30 was not a "professional" camera yet it still
competed with pro dSLR cameras costing five times as much.
The next evolution came with the EOS D60 in early 2002 -
Canon doubled the resolution with a 6-megapixel CMOS sensor,
a more robust AF system and image processor and lowered the
price to $2399. The D60 was so popular that dealers had a
difficult time keeping them in stock, most were sold before
they even got to the store.
At the PMA show in Las Vegas in March 2003 Canon
announced their most affordable digital SLR yet, the EOS 10D
with an estimated $1500 street price. The EOS 10D has an even
faster AF system than the D60 and was the first dSLR to use
Canon's new DIGIC image processor. And now, just six months
behind the 10D, Canon is launching their super-affordable
EOS Digital Rebel SLR with a street price of just $999 -
and that includes the EF-S 18-55mm zoom lens.
The "magic" $1000 price mark for digital SLRs has been broken
like the sound barrier and Canon is positioning the
EOS Digital Rebel as "the digital SLR for everyone."
These cameras will be an instant hit with those wanting a
digital camera that works the same as their 35mm SLR,
and dealers will no doubt sell them as fast as Canon can make them.
And Canon is planning on making a lot of them. They announced
at the London press event that production was set at an amazing
70,000 units a month. The Digital Rebel may not be black,
but don't let the silver-colored body fool you, this isn't some
cheap knock-off. It's loaded with state of the art imaging technology
and is sure to please both novice and seasoned photographers alike
The EOS Digital Rebel incorporates a large-area 6.3 megapixel CMOS
sensor with Canon's exclusive DIGIC Image Processor for maximum
camera performance as well as direct connectivity to several
Canon Bubble Jet Direct printers and Card Photo Printers.
Advanced camera features include a very fast, wide area
7-point autofocus system for precise focusing; 2.5 frames per
second drive speed in 4-frame bursts, JPEG or simultaneous
RAW + JPEG capture settings; an ISO range of 100-1600;
manual white balance mode; selectable color space options
including Adobe RGB and sRGB; a scrollable 10x zoom playback mode;
and a Plug and Play USB interface.
The EOS Digital Rebel is compatible with more than 50 Canon EF-series
lenses including the new EF-S lenses. The advanced AF system's 7 focusing
points are conveniently superimposed on the viewfinder, cover a wide area
for superb precision, and are manually selectable for a high degree of control.
Ideal focus is achieved whether camera orientation is vertical or horizontal,
with moving, still or off-center subjects, and even in low light/low
An Intelligent Orientation Sensor to detect whether the camera is
positioned horizontally or vertically and uses that information to improve
autofocus and exposure metering accuracy and enables the camera to
automatically rotate vertical format images during playback.
The Digital Rebel's shutter speeds range from 1/4,000 of a second
to 30 seconds plus Bulb, while a built-in motor drive enables
the camera to capture 2.5 frames per second in continuous shooting
mode for bursts of up to four shots. There are 12 shooting modes
including Program AE, Shutter-priority AE, Aperture-priority AE,
Auto Depth-of-Field AE and Manual as well as Full Auto, Portrait,
Landscape, Close-up, Action, Night Scene and Flash Off.
Canon's exclusive 35-zone Evaluative metering links to the active
focusing point and is the default metering pattern in AE modes,
while center-weighted average metering is automatically selected in
Manual mode. Central-area partial metering
(measuring 9.5% of the picture area) is available on demand in
Program AE, Shutter-priority AE, Aperture-priority
AE, Auto Depth-of-Field AE and Manual.
Canon's new compact EF-S 18-55mm f/3.5-5.6 zoom lens - created
exclusively for the Digital Rebel and available only in the Digital Rebel Kit
- approximates a 28-90mm zoom lens (in 35mm format).
By reducing the distance from the rear of the lens to the imaging sensor and
reducing the size of the image circle to accommodate the camera's imaging
sensor size, the lens produces high image quality with superb resolution
at all focal lengths. The new lens is also smaller and lighter than
conventional lenses because of the shorter backfocus distance.
Similarly, the newly developed Canon Zoom Lens EF 55-200mm f/4.5-5.6 II USM
covers a 35mm equivalent zoom range of approximately 90-320mm when
used with the Digital Rebel. Together, these two lenses provide
35mm-equivalent zoom coverage from 28mm to 320mm.
EOS Digital Rebel Features:
" Canon EF lens mount, compatible with all Canon EF including EF-S lenses
" 6.3 megapixel (effective) CMOS image sensor, RGB primary filter
" 3072 x 2048 pixel 24-bit JPEG and 36-bit RAW file formats. RAW files include an embedded JPEG that is quickly extracted with the supplied software
" Fast, Wide-area TTL AF with 7 focusing points, manual or auto selectable.
" One shot AF, AI Servo AF with focus prediction, AI Focus AF, and manual focus modes.
" Canon DIGIC image processor speeds up image processing, camera functions and improves image quality
" Full range of exposure modes: Shutter Priority, Aperture Priority, Depth-of-Field AE, Programmed AE with modes for Landscape, Macro, Night Scene, Portrait, and Sports, and full Manual
" 35-zone TTL metering, Evaluative (linked to all focusing points), Center weighted average, or 9.5% central-area spot metering
" White Balance: Auto, six presets and Manual color temperature
" Continuous Drive mode: 4 frames at 2.5 fps (1/250 second or faster)
" Shutter speeds: 30 to 1/4,000 seconds, plus Bulb
" Eye level TTL viewfinder with diopter adjustment, illuminated AF points, depth-of-field preview and detailed information display.
" Auto exposure bracketing: -/+2 EV in 1/2 EV or 1/3 EV increments
" 1.8 inch, color TFT LCD, 118,000 pixels, 5 levels of brightness
" Playback image zoom 1.5x-10x in 5 steps with scrolling
" ISO sensitivity range: 100, 200, 400, 800, and 1,600
" Built-in E-TTL popup flash with red-eye reduction.
" Hot shoe for Canon EX Speedlites
" CompactFlash Type II card slot, Microdrive & FAT-32 compatible
" I/O ports: USB, Video Out (NTSC or PAL), N3 remote control socket
" High capacity Li-ion rechargeable battery and compact rapid charger included
" Direct Print to Canon CP-100/200/300, Bubble Jet Direct and PictBridge compatible printers
" Optional BG-E1 Battery Grip holds two BP-511 battery packs and adds vertical grip, shutter release and controls